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Brand Building in the Digital Age
19 Jul 2017 Time: 10:00 AM -

This master class introduces the concept of brand building in the connected economy. The course will provide a new perspective on branding which is highly relevant for today's businesses and their environment. It will also cover the essential components of how strong brands are built and nurtured. it will provide deep insight on how to differentiate and position your product or service; and how to own the right perception in your consumers mind. It will demonstrate how B2B and B2C companies can create resilient brands that leverage customer and employee enthusiasm to dominate their industry, no matter what their competition or market throws at them. This session's content will cover: • How to evangelize your brand and tell your brand story • New paradigm of how successful brands are built in the digital age • How the world's top brands create amazing brand experiences and deliver on their promise Click here to register

Speaker Details
  • Mr. Ashok Miranda
  • Transmedia Consultancy
  • Ashok is a Business Transformation Architect and has built world class brands with leading media companies; Walt Disney Television and Sony Pictures. He is passionate about building brands in the digital age. He believes branding and marketing are going through a seismic change in today's digital economy. Companies need to understand this new paradigm and adapt fast in order to continue to be successful. He recently founded Transmedia Consultancy, to provide top notch branding, marketing and corporate culture consultancy services and training for SME’s and small businesses. Ashok is a much sought-after speaker. He speaks regularly at industry, corporate, educational institution events, conferences and seminars throughout the region.
Location

Seminar Room, Level 2,
SICCI Building, 31 Stanley Street
SINGAPORE
- 068740

Registration is closed for the event.

SICCI Subsidiaries